David Maister's Business Masterclass

For many firms and companies, strategy is a process of selecting market segments to compete in, clients to target and service to offer. unfortunately, this analysis only gets you to the starting gate, since most sensible competitors will also identify the most attractive markets and services. "doing strategy" in a professional business means creating an organization that can outperform competitors on sometimes obvious things, but one that wins through more diligent execution. in this seminar series, we will explore the policies and practices necessary to create the dynamic, energized organization that can act and respond strategically.

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